Jackpot City Entices Irish PlayersPublished June 15, 2009
A slick ad with an enticing € 1 million jackpot at the end of the rainbow may be just the ticket!
JackpotCity, a name and casino that has been around for over 10 years has launched an exciting new television campaign in an effort to enhance brand recognition and boost player numbers in Ireland. Emphasis has been placed on brand exposure and the backing of JackpotCity's secure namesake.
Affiliate program ReferBack has set on a Europe-wide TV ad which will play on mostly late night channels such as TV3 and E3, further establishing it as a large multimedia marketing agency.
With funky and crisp graphics jumping about the screen designed to invoke a fun, relaxed atmosphere, Irish players will be sure to check out the site even if just out of curiosity due to the slickness of the campaign. Of course, the lure of the large € 1 million jackpot doesn't hurt either!
However, new and old players are not the only ones to benefit from this new campaign. Affiliates and publishers will achieve increased brand awareness, as well as boost their own income brackets as the game titles are prominently displayed within the commercial itself, leading players directly to their games.
With the luck of the Irish and high spread of internet players looking for some relaxing 'craic', ReferBack's campaign for JackpotCity is sure to entice players to give the casino and bingo brands much deserved attention next time they come to play online.