On the 14th of February, 2023, Relax Gaming, a major player in the iGaming industry, announced its successful integration with Bet365, a well-established operator in the industry. This integration provides Bet365 customers access Relax's extensive portfolio of games, including highly popular titles such as Money Train 3, Iron Bank, and Temple Tumble.
Apart from Relax's outstanding in-house games, the supplier's third-party aggregators' premium content will also be available, creating a more diverse and prosperous content portfolio for Bet365's customers.
This important landmark will help elevate Relax Gaming's position globally in its current key jurisdictions and emerging markets. Through its partnerships with prominent operators like Bet365, the brand is poised to attract new audiences and increase its market reach. In addition, relax Gaming's reputation as an iGaming aggregator and supplier of unique content will undoubtedly benefit from this partnership.
Relax Gaming, a major B2B supplier in the industry has been recognized for its excellence by various award-giving bodies. In 2022, the company received the Best Mobile Gaming Software Provider award at the EGR B2B Awards, the Casino/Slot Designer of the Year award at the SBC Awards, and the Best Game Provider award at the AskGamblers Awards.
Relax Gaming's vast game collection features over 4,000 online casino games, including its top-performing proprietary slots and a diverse collection of content from carefully picked third-party studios through its partnership programs.
Nadiya Attard, CCO at Relax Gaming, wrote:
The reputation that bet365 has in our industry speaks for itself; having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging igaming content intensifies.
With an in-depth understanding of its player base and consistently innovating and developing a high-quality offering, we are delighted that bet365 has chosen Relax to enhance the content it puts forward to the millions of passionate bettors they serve across the world.
A bet365 spokesperson wrote:
We’re thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners. With an extensive and diverse casino offering, Relax is a great fit to suit the needs of our expanding Games customer base.
bet365® is one of the world's largest online sports betting companies, employing over 6,000 people globally and generating almost $4 billion in annual online gambling revenues. With its proprietary product, bet365 offers the most comprehensive range of 'in-play' sports betting events in the industry, covering over 75 sports and streaming over 780,000 events to 84 million registered customers in 160 countries worldwide.
To enhance the customer experience, bet365 offers geo-specific content and supports 21 different languages, 23 deposit currencies, and 50 payment methods to accommodate various cultural and linguistic zones.
bet365 is dedicated to Safer Gambling, promoting responsible gambling as a leisure activity. While gambling can be an enjoyable pastime, bet365 acknowledges that it can become problematic for some individuals. Therefore, the company offers a range of helpful tools to control gambling behavior.