Cheltenham Horse Racing Festival

The much anticipated Cheltenham Festival starts in Ireland today with 4 days of unrivalled gambling excitement to titillate the fans.

What's it all about?
Horse racing galore. From Tuesday March 10 until Friday March 13 it's going to be a pulsating adventure for aficionados of the sport of kings. Over 230,000 people are expected to attend and more than £500 million is expected to be wagered. The big prize money stands at a healthy £3.56 million - which brings each Festival race average to a cool £140,000.

What to expect?
Tuesday: the Smurfit Kappa Champion Hurdle
Wednesday: the Seasons Holidays Queen Mother Champion Chase
Thursday: the Ladbrokes World Hurdle
Friday: the totesport Cheltenham Gold Cup

William Hill spices it up
To commemorate the event, William Hill Sports is giving all new customers who sign up during the event 10 free bets of £10 each (up to £100).